FAQs

Why IP Addresses Are Unreliable for Audience Measurement
IP addresses can provide useful context for streaming analytics, but they are not stable or reliable identifiers for individual listeners over long periods ...
Fri, 17 Jul, 2026 at 1:17 PM
How Unique Listeners Are Tracked in Digital Radio
Digital radio platforms estimate Unique Listeners using technical information generated when devices connect to streaming services. Depending on the pla...
Fri, 17 Jul, 2026 at 1:17 PM
How Does Radar Identify Listener Devices?
When a device connects to a radio stream, it typically sends technical information as part of the stream request. This information helps reporting systems u...
Fri, 17 Jul, 2026 at 1:17 PM
How Does Radar Identify Listeners Using My Apps?
Streaming apps and players typically provide technical information alongside stream requests that help reporting systems identify where listening activity o...
Fri, 17 Jul, 2026 at 1:17 PM
Do My Metrics Look Normal for a Station My Size?
There is no single “correct” set of streaming numbers for a radio station. Listening behaviour varies significantly depending on factors such as: Audience...
Fri, 17 Jul, 2026 at 1:17 PM
Why Do Newer Apps and Players Often Report Fewer Unique Listeners?
Modern apps and players often provide richer and more consistent listener identification information than older platforms. This can include: Anonymous...
Fri, 17 Jul, 2026 at 1:17 PM
Why Do Unique Listener Numbers Change When Nothing Else Has?
Unique Listener figures are estimates derived from technical listening activity rather than a direct count of individual people. Because streaming syste...
Fri, 17 Jul, 2026 at 1:18 PM
Why Did My Unique Listener Count Drop After an App or Web Player Upgrade?
A drop in reported Unique Listeners following an app or web player upgrade does not necessarily mean fewer people are listening to your station. Modern ...
Fri, 17 Jul, 2026 at 1:18 PM