FAQs
IP addresses can provide useful context for streaming analytics, but they are not stable or reliable identifiers for individual listeners over long periods ...
Fri, 17 Jul, 2026 at 1:17 PM
Digital radio platforms estimate Unique Listeners using technical information generated when devices connect to streaming services. Depending on the pla...
Fri, 17 Jul, 2026 at 1:17 PM
When a device connects to a radio stream, it typically sends technical information as part of the stream request. This information helps reporting systems u...
Fri, 17 Jul, 2026 at 1:17 PM
Streaming apps and players typically provide technical information alongside stream requests that help reporting systems identify where listening activity o...
Fri, 17 Jul, 2026 at 1:17 PM
There is no single “correct” set of streaming numbers for a radio station. Listening behaviour varies significantly depending on factors such as: Audience...
Fri, 17 Jul, 2026 at 1:17 PM
Modern apps and players often provide richer and more consistent listener identification information than older platforms. This can include: Anonymous...
Fri, 17 Jul, 2026 at 1:17 PM
Unique Listener figures are estimates derived from technical listening activity rather than a direct count of individual people. Because streaming syste...
Fri, 17 Jul, 2026 at 1:18 PM
A drop in reported Unique Listeners following an app or web player upgrade does not necessarily mean fewer people are listening to your station. Modern ...
Fri, 17 Jul, 2026 at 1:18 PM