Modern digital audio advertising platforms can use listener and device information to help deliver more relevant advertising to audiences.
Depending on the platform, this may involve:
- Anonymous listener IDs
- Device identifiers
- Platform information
- Consent signals
- Audience segmentation data
Rather than identifying individual people directly, these systems typically group listeners into broader audience categories based on factors such as:
- Listening behaviour
- Device type
- Location data where permitted
- Audience interests
- Advertising preferences
When a listener starts playback, supporting information may be passed alongside the stream request to advertising and analytics systems. This helps determine which advertising content should be delivered during that session.
Modern first-party apps and web players generally support richer advertising and audience segmentation capabilities than older platforms or third-party aggregators.
Advertising functionality and targeting behaviour are also typically governed by consent and privacy frameworks to support compliance with applicable data protection requirements.
For more information on monetising with SharpStream, please see: Monetising through SharpStream