On modern digital audio platforms, listener consent is typically collected through the app or website before or during playback.
This is commonly managed using a Consent Management Platform (CMP), which allows listeners to:
Accept or reject certain types of tracking
Manage advertising preferences
Review privacy choices
Control how data may be used for analytics or advertising purposes
When playback begins, the player may pass consent-related information alongside the stream request. This helps advertising and analytics systems understand whether targeted advertising or certain types of data processing are permitted for that session.
Modern first-party apps and web players generally support this behaviour more effectively because they can:
- Present consent options directly to listeners
- Store consent preferences
- Pass consent signals alongside stream requests
Some third-party platforms and listening environments, such as certain smart speakers, internet radios, or aggregators, may provide more limited support for consent-aware advertising and listener identification.
For more information, see: Understanding Consent Management in Audio Streaming