The URL Tracking report in Radar displays session data broken down by platform via URL queries appended to the listener's stream link. This allows you to gain accurate insights as to where your listeners' streaming sessions have come from without relying on the interpretation of user agents or referrer domains from the stream logs which may not provide the full picture.
To start tracking URLs you will need to update the streaming URLs that are in situ on your chosen distribution players, websites and device directories.
Where you may be using a listen link that looks something like the following...
https://listen-petersfield.sharp-stream.com/petersfield.aac
... to add URL tracking you can replace this with the same URL with an added query at the end in the format ?platform={tracking.value} (where {tracking.value} is the string for the particular platform you are updating). Recognised tracking values for the services we support are listed at the bottom of this article.
For example, to update the URL listed previously on Radioplayer's mobile app platform to track listeners you would use the following format:
https://listen-petersfield.sharp-stream.com/petersfield.aac?platform=radioplayer_app
Appending this parameter does not affect the end user's listener experience, nor does it require any additional consent on the user's part.
URL Tracking only works with the parameters and platforms listed below. If there is a platform not listed that you would like to track through the URL Tracking feature, you can utilise the generic 3rd Party Aggregator strings. If any additional platform tracking values are required, please contact our support team.
URL Formatting: listen-{customer}.sharp-stream.com/{mount.name}?platform={tracking.value} | |