During your monetisation journey, you may notice revenue fluctuate month to month, and not always in line with listenership. This can be attributed, principally, to the demand from advertisers on digital exchanges varying seasonally and in line with marketing timelines. 

Certain seasons, such as the holiday season, tend to see higher ad spend and thus higher RPM (Revenue per Mille) rates. Boosts in ad fill rates have also been witnessed as the financial year draws to a close.

See our following explainer articles with advice on how you can make the most out of your stream setup to maximise revenue:

Monetisation: Programming and Distribution Considerations
Monetisation: Configuration Considerations