Timbre provides access to all items' and feeds' analytics in a chosen granularity and across a selected time period. Analytics data of up to three months is exportable to CSV, making it easy to use the data for performance and trend analysis.
Timbre Analytics is built on an IAB-compatible framework, meaning it conforms to industry-recognised Podcast measurement standards and is trusted in the advertising world.
TABLE OF CONTENTS
The Basics
Type
"Type" specifies the content category your report will run against.
Item
Shows a detailed, analytical breakdown of all locations a particular item has been accessed from
Feed
Shows a detailed, analytical breakdown of all Items in a particular feed with associated data
Granularity
"Granularity" specifies the time intervals your report will be categorised into.
None
No granularity will be applied to the data.
By Year
Provides data grouped by years in date range (i.e. 01/12/2020 - 31/01/2021 will show data grouped by 2020 and 2021)
By Month
Provides data grouped by months in date range (i.e. 01/12/2020 - 31/01/2021 will show data grouped by 12/2020 and 01/2021)
By Day
Provides data grouped by days in date range (i.e. 01/01/2021 - 03/01/2021 will show data grouped by 01/01/2021, 02/01/2021 and 03/01/2021)
The maximum date range for sorting by day supported is 7 daysThe Data
Once Type, Feed/Item, Granularity and Date Range is submitted, the information will be displayed in the section below. Total Plays, Total Unique Reach, Total Platforms and Total Countries are all based on the feed or item and date range selected.
Beneath the headline information is a breakdown of all items in the feed (if Type = Feed) or all feeds where the items are used (if Type = Items) by Plays, Listen Through Rate, Unique Reach, Platforms and Countries. Any of these columns can be toggled on or off and the columns can be ordered by Feed/Item, Plays, Listen Through Rate or Unique Reach. Where Granularity has been applied, each grouped table also indicates the headline information based on the grouping (i.e. headline information for the year 2020).
Refer to our handy Glossary of Terms for more information on how the above metrics are calculated.
Export
Based on Type, Feed/Item, Granularity and Date Range the data is exportable to CSV. The exported CSV will provide additional information such as the Item or Feed UUID, Item or Feed Link and countries indicated by their respective country codes.