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Timbre Analytics is built on an IAB- compliant framework, meaning they conform to industry standards and are trusted in the advertising world.


Item & Feed Analytics provides access to all item and feeds analytics in a chosen granularity and across a selected time period. Analytics across all date ranges are exportable to CSV, making it easy to use the data for performance and trend analysis.


The Basics 

Type: 

Item - shows a detailed breakdown of all feeds where the Item has been accessed from

Feed - shows a detailed breakdown of all Items in the Feed with associated data


Granularity: 

None
No granularity will be applied to the data
By Year

Provides data grouped by years in date range (i.e. 01/12/2020 - 31/01/2021 will show data grouped by 2020 and 2021)
By Month

Provides data grouped by months in date range (i.e. 01/12/2020 - 31/01/2021 will show data grouped by 12/2020 and 01/2021)
By Day

Provides data grouped by days in date range (i.e. 01/01/2021 - 03/01/2021 will show data grouped by 01/01/2021, 02/01/2021 and 03/01/2021) 

NOTE: the maximum date range supported is 7 days
By Hour

Provides data grouped by hours in date range (i.e. 01/12/2020 - 01/12/2020 will show data grouped by hours 00, 01, 02, 03, etc.) 

NOTE: The maximum date range supported is a single day and only hours with information will be displayed


The Data

Once Type, Feed/Item, Granularity and date range is submitted, the information will be displayed in the section below. Total Plays, Total Unique Reach, Total Platforms and Total Countries are all based on the Feed or Item and date range selected. 



Under the headline information is a breakdown of all items in the feed (Type = Feed) or all feeds where the items are used (Type = Items) by Plays, Listen Through Rate, Unique Reach, Platforms and Countries. Any of these columns can be toggled on or off and the columns can be ordered by Feed/Item, Plays, Listen Through Rate or Unique Reach. Where Granularity has been applied, each grouped table also indicates the headline information based on the grouping (i.e. headline information for the year 2020). 




Export


Based on Type, Feed/Item, Granularity and Date Range the data is exportable to CSV. The exported CSV will provide additional information such as the Item or Feed UUID and Item or Feed Link and countries are indicated by their respective country codes.