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Timbre Analytics is built on an IAB- compliant framework, meaning they conform to industry standards and are trusted in the streaming audio and advertising world.
The Summary section in Analytics provides you with a printable PDF containing the highlight information of your Feeds and Items. The default date range is set to All Time, and a few quick search options make it easy to change the data based on the time frame that suits you best.
In order to meet the requirements of the IAB framework, filters have been applied to some data in order to differentiate between "valid" plays (i.e. accessed by a human) and "invalid" plays (i.e. potentially accessed by bots). Basic terms are explained below and where any filtering has been applied it is indicated.
The number of times an item or feed has been accessed (to listen to or to download). This is limited to sessions that have lasted at least 60 seconds.
The number of unique listeners that have accessed an item or feed based on that listener's IP address - no filter is applied to this data.
Listen Through Rate
The average percentage that an item has been listened to based on the total duration of the item. A higher LTR percentage indicates that, on average, more listeners consume more of the item/listen for longer than compared to a lower percentage that indicates a lower number of listeners consumed the entire item.
Refers to an item that has been listened to separate from a feed. An example would be when an item is directly embedded onto a website.
Headlines and Reach Map
When viewing the Summary, you are greeted with the total plays, total platforms and total countries relevant to your items and feeds based on the time period selected as well as a reach map. Hovering over any of the countries will show you the data for that country.
Top 10 Countries
Top 10 Items by Plays
Top 10 Items by Listen Through Rate (LTR)
Provides a list of the items that have the highest average listen through rate.
Top 10 Platforms by Plays
Top 5 Feeds by Plays
Top 10 Items
The Top 10 Items section provides better insight into the audience and how they interact with the individual items. The Top 10 Items are determined by the number of plays it had and then ranked based how many unique interactions it received, the number of countries it was accessed from and the number of platforms where it was accessed.
Top 5 Feeds
The Top 5 Feeds section provides better insight into the audience and how they interact with the feeds. The Top 5 Feeds are determined by the number of plays it had and then ranked based how many unique interactions it received, the number of countries it was accessed from and the number of platforms where it was accessed.