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Timbre Analytics is built on an IAB- compliant framework, meaning they conform to industry standards and are trusted in the streaming audio and advertising world.


The Summary section in Analytics provides you with a printable PDF containing the highlight information of your Feeds and Items. The default date range is set to All Time, and a few quick search options make it easy to change the data based on the time frame that suits you best. 


The Basics

In order to meet the requirements of the IAB framework, filters have been applied to some data in order to differentiate between "valid" plays (i.e. accessed by a human) and "invalid" plays (i.e. potentially accessed by bots). Basic terms are explained below and where any filtering has been applied it is indicated. 


Plays

The number of times an item or feed has been accessed (to listen to or to download). This is limited to sessions that have lasted at least 60 seconds. 


Unique Reach

The number of unique listeners that have accessed an item or feed based on that listener's IP address - no filter is applied to this data. 


Listen Through Rate

The average percentage that an item has been listened to based on the total duration of the item. A higher LTR percentage indicates that, on average, more listeners consume more of the item/listen for longer than compared to a lower percentage that indicates a lower number of listeners consumed the entire item.   


Standalone

Refers to an item that has been listened to separate from a feed. An example would be when an item is directly embedded onto a website. 



The Data

Headlines and Reach Map

When viewing the Summary, you are greeted with the total plays, total platforms and total countries relevant to your items and feeds based on the time period selected as well as a reach map. Hovering over any of the countries will show you the data for that country. 








Top Stats


Top 10 Countries

More information on the Top 10 Countries can be seen in the table below. The Top 10 Countries is based on Plays and the Percentage indicates the share of total plays.


Top 10 Items by Plays

Provides a list of the topmost accessed items. These items could have been accessed as individual items (standalone) or as part of your feed.



Top 10 Items by Listen Through Rate (LTR) 

Provides a list of the items that have the highest average listen through rate.



Top 10 Platforms by Plays

Indicates the platforms used most by listeners to access content


Top 5 Feeds by Plays

Shows the most popular feeds in your portfolio by plays across all items in that feed.



Top 10 Items


The Top 10 Items section provides better insight into the audience and how they interact with the individual items. The Top 10 Items are determined by the number of plays it had and then ranked based how many unique interactions it received, the number of countries it was accessed from and the number of platforms where it was accessed.



Breakdown

A further breakdown is provided in tabular form of the Top 10 Items, as well as the top-ranking countries and platforms for the Top 10 Items based on plays. The Plays, LTR and Unique Reach columns can be ordered from highest to lowest.




Top 5 Feeds

The Top 5 Feeds section provides better insight into the audience and how they interact with the feeds. The Top 5 Feeds are determined by the number of plays it had and then ranked based how many unique interactions it received, the number of countries it was accessed from and the number of platforms where it was accessed.