The Summary section in Analytics provides a printable PDF containing key information for your feeds and items. The default date range is set to All Time, and a few quick search options make it easy to change the data to the time frame that suits you best.
Timbre Analytics is built on an IAB-compatible framework, meaning it conforms to industry standards and is trusted in the audio streaming and advertising world.
Timbre caters to Podcasters as well as broadcasters. This article refers to terminology used in Broadcaster plans. An Analytics guide for Podcasters can be found here: Podcast Analytics Explained
TABLE OF CONTENTS
- TABLE OF CONTENTS
The Basics
In order to meet the requirements of the IAB framework, filters have been applied to some data in order to differentiate between "valid" plays (i.e. accessed by a human) and "invalid" plays (i.e. potentially accessed by bots). Basic terms are explained below and where any filtering has been applied this has been indicated.
Plays
The number of times an item or feed has been accessed (to listen to or to download). This is limited to sessions that have lasted at least 60 seconds.
Unique Reach
The number of unique listeners that have accessed an item or feed based on that listener's IP address - no filter is applied to this data.
Listen Through Rate
This is the average percentage that an item has been listened to based on the total duration of the item. A higher LTR percentage indicates that, on average, more listeners consume more of the item/listen for longer than compared to a lower percentage which indicates a lower number of listeners consumed the entire item.
Standalone
Refers to an item that has been listened to separately from a feed. An example would be when an item is directly embedded onto a website.
The Data
Headlines and Reach Map
When viewing the summary, you are greeted with the total plays, total platforms and total countries relevant to your items and feeds based on the time period selected as well displaying a reach map. Hovering over any of the countries will show you the data for that country.
Top Stats
Top 10 Countries
The Top 10 Countries is based on Plays and the Percentage indicates the share of total plays.
Top 10 Items by Plays
Provides a list of the topmost accessed items. These items could have been accessed as individual items (standalone) or as part of your feed.
Top 10 Items by Listen-Through Rate (LTR)
Provides a list of the items that have the highest average listen-through rate.
Top 10 Platforms by Plays
Indicates the platforms used most by listeners to access the content.
Top 5 Feeds by Plays
Shows the most popular feeds in your portfolio by plays across all items in that feed.
Top 10 Items
The Top 10 Items section provides better insight into the audience and how they interact with the individual items. The Top 10 Items are determined by the number of plays they had and then ranked based on how many unique interactions they received, the number of countries it was accessed from, and the number of platforms from which it was accessed.
Breakdown
A further breakdown is provided in tabular form of the Top 10 Items and the top-ranking countries and platforms for the Top 10 Items based on plays. The plays, LTR and unique reach columns can be ordered from highest to lowest.
Top 5 Feeds
The Top 5 Feeds section provides better insight into the audience and how they interact with the feeds. The Top 5 Feeds are determined by the number of plays they had and then ranked based on how many unique interactions they received, the number of countries it was accessed from, and the number of platforms where it was accessed.
